Brand and CX audit: How to Evaluate Your Brand’s Position in the Market?
The Brand and CX reports provide an annual in-depth analysis of brand health across 6 industry sectors. The indicators measured for all brands in the sector include: awareness, Mindshare, Brand Equity, NPS (Net Promoter Score), and customer experience score.
23 May 2024
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Each year, the reports are updated by surveying Mauritian consumers across 6 different markets, ranging from banks to hotel chains. For the past 3 years, brands have been able to track current trends and dynamics in their sector and adjust their marketing and communication strategies accordingly.
We share here excerpts from the 6 reports published in 2023. The report focuses on a single but powerful indicator, MindShare, which helps measure the key players in these 6 sectors:
Banks
Insurance
Energy
Quick Service Restaurants
Private Hospitals
Hotels