The Evolution of Mauritian Eating Habits:
A Revealing Study by Analysis, an affiliate of Kantar – “On the Plate of Mauritians”
In recent years, the eating habits of Mauritians have undergone significant changes, influenced by a wider range of food options, increased income levels, health concerns, and inflation. A detailed analysis of food categories highlights interesting trends and opportunities for businesses in the food sector.
14 August 2024
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Staples: The Essentials of the Mauritian Plate Grains and flour remain fundamental, with stable or increasing consumption among two-thirds of respondents. Bread, in particular, has become a staple for Mauritians, with over 80% of respondents saying they eat as much or more than before.
New Favorites Reflect Health Awareness Fresh fruits, whether local or imported, along with frozen products and ready-made meals, are seeing increased consumption among more than a third of Mauritians. This trend is partly driven by growing health concerns and changing lifestyles.
Notable Reductions
When it comes to health, many Mauritians are reducing their intake of oil, sugar, and salt, with nearly 40% of respondents opting to cut back on these products.
Market Challenges
Rising prices for vegetables and fruits are a major concern, leading consumers to become more selective, often favoring fresh products from local markets. Dairy products, despite higher costs, remain essential due to their quality, but households are finding ways to reduce the quantities they purchase.
Staples and Snacks Sought After During Promotions
Promotions play a key role in the purchase of snacks and biscuits, with international brands being perceived as offering better quality.
These food trends present numerous opportunities for businesses in the food industry in Mauritius.
To learn more and discover detailed insights into the Mauritian market, order our full report on Mauritian eating habits from Analysis, an affiliate of Kantar, a specialist in market research, data analysis, marketing consulting, and strategic decision support in the Indian Ocean
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