The Expansion of Retail in Mauritius:
A Focus on Shopping Malls
Despite mixed consumer confidence in the country’s economic future, the expansion of retail in Mauritius continues at a steady pace. The Mall 1Q24 report reveals interesting trends in visitor frequency, motivations, and the perception of the island’s major shopping centers.
15 August 2024
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Shopping Mall Attendance:
Visitor penetration data shows that Tribeca and Bagatelle Mall are leading the market, each with a 26% share of unique visitors during the study period. La City Trianon (14%) and Phoenix Mall (16%) also maintain relatively stable attendance rates.
Visitor Motivations:
The offerings at shopping malls directly influence visitors’ primary motivations. Food courts are the main attractions, particularly at Bagatelle (60%), Tribeca (61%), and La City Trianon (59%). Supermarkets are essential for drawing visitors, followed by shopping at the stores within the malls. For Bagatelle and La City Trianon, shopping ranks third, while at Tribeca, spending time with friends or family is also a key motivation.
Regional Centers:
In malls like Riche Terre Mall, Phoenix Shopping Mall, and Grand Baie La Croisette (GBLC), food courts remain the main attraction. However, the missions vary slightly: Riche Terre (55%) and Phoenix Mall (59%) see their supermarkets as the second major draw, while at GBLC (42%), strolling and leisure are the top activities.
Perceptual Map of Shopping Malls:
Perceptual analysis reveals that the attribute “relaxation” is central, highlighting that all shopping centers aim to provide a relaxing experience. Three main clusters stand out:
- Disconnect, lively and vibrant: Tribeca, Bagatelle, and GBLC.
- Romantic or touristy: Caudan, Mahogany, and GBLC.
- For everyone, ideal for shopping: Phoenix, Plaisance, Bo’Vallon, La City.
The prestige factor is closely associated with Tribeca, enhancing its unique appeal.
The study shows that despite an uncertain economic climate, shopping malls in Mauritius continue to thrive by adapting their offerings to meet consumer needs and expectations
For a detailed analysis and in-depth insights into the Mauritian retail market, order our latest comprehensive report on shopping malls in Mauritius from Analysis, an affiliate of Kantar, a specialist in market research, data analysis, marketing consulting, and strategic decision support in the Indian Ocean
