Do you want to enhance your strategies in East Africa with data-driven insights  ?


28TH MARCH 2024

Are you ready to explore untapped business opportunities in Eastern Africa?

We believe that participating in the Africa Life Summit 2024, will equip your company with the necessary tools and insights to enhance your international business development efforts in East Africa.

  • Uncover key market insights in Kenya, Uganda, Ethiopia, and Tanzania
  • Learn from data-driven insights to supercharge your marketing strategies.
  • Strengthen your communication tactics for success in East Africa.
  • Network with industry experts and fellow professionals.

Africa Life Summit 2024 in Mauritius – Agenda:

  • Consumer, Cultural, and Social Trends in East Africa: 

    • Delve into the rich tapestry of African life, focusing on Kenya, Tanzania, Uganda, and Ethiopia.
    • Explore cultural nuances and social dynamics influencing consumer behavior.
    • Identify key trends driving consumer preferences and market demands.
    • Sustainability in Marketing in East Africa:
  • Master the five rules of Effective Advertising in East Africa. 

    • Harness the power of media channels to connect with East African consumers effectively.
    • Gain insights from hundreds of advertising tests conducted in the region to enhance communication effectiveness.
    • Based on hundreds of pre and post advertising campaign tests in the region
  • Align strategies with sustainability issues that matter to East African consumers

    • Leverage data from the Sustainability Sector Index for Kenya and Tanzania
    • Explore innovative approaches to integrate sustainability into marketing initiatives.
    • Effective Advertising and Communication:
  • Macro-Economic and Political Trends in East Africa:

    • Gain valuable insights into the economic and political landscape shaping business decisions.
    • Understand the current and emerging trends impacting East African markets.
    • Identify opportunities and challenges for businesses operating in the region.


  • Date: March 28, 2024
  • Location: Analysis House, Ebène
  • Time: 1:00 pm to 5:00 pm
  • HRDC Registered: The conference is under the process of been registered with HRDC, facilitating up to 75% reimbursement for participants.
  • Price: Rs 12,000 per participant. Group Price available


  • Daniel Oseman, Managing Director at Kantar East Africa and Chief Growth Officer, will lead the 4-hour conference unveiling Africa Life 2023-24, a comprehensive market intelligence report on African trends and insights.

To secure your company’s attendance at this exclusive event, register now :